Located in Northeastern Pennsylvania, R&L Helpmates is a care-giving institution focusing on affordable community service and high quality personalized care. With its highly skilled staff, R&L Helpmates serves senior citizens and disabled persons, covering a diverse variety of backgrounds and medical needs. Design Done Right has had the pleasure of helping R&L with the majority of its marketing.
We started off with designing a new logo. We wanted something that felt genuine and friendly, but still conveyed the business of medical care. We designed the website based on the logo — with muted blues and reds to help give the website a warm and welcoming but also calm feeling. We reinforced that feeling with professional photography to display the level of trust home care workers have with their clients. After completing the website, we worked with R&L on several graphic design pieces, including graphics for social media, as well as media kits, business cards, and more. We also made separate graphics translated in Spanish, to further accommodate R&L’s diverse clientele.
Design Done Right worked with Ace-Robbin’s to create a special, totally responsive website that enabled its customers to access its products and services more conveniently and efficiently via smartphone and tablet. Design Done Right also provided custom copywriting, to more effectively educate Ace-Robbins customers about the business’s products and services. This clean, crisp, and simple design is easily navigable and perfect for the kind of work Ace-Robbins does…and the website can fully be updated in-house as well!
“We saw a large increase in customers after working with Design Done Right. People told us that our website was one of the best they saw. In advertising with WNEP, they told us they wanted to do a commercial mostly to get people to visit our website because it was excellent. Others told us it has everything they need to find out about us. People realized we were a professional business. Michelle did a fantastic job in all our products; she worked with us in everything we needed. We received double the business from her professional work. I would recommend her to everybody!”
– Lori Gerhard, R&L Helpmates