IntegriTec, Inc. is a water treatment services company serving the areas of Pennsylvania, New York, New Jersey, and more. The company provides a variety of water-based services, including installation and servicing of water treatment equipment, development of water treatment programs, water treatment consultation…and more. According to employee Mary Jo Lampart, the business realized it needed to create a solid identity: “We worked hard to make our company succeed, and we needed to update our brand, website and software capabilities to correlate with that success. We met with several great design teams, but when we met with Design Done Right, we immediately felt they understood what we needed and how we needed to get there.”
IntegriTec choose to utilize the majority of services at Design Done Right, including a responsive website, new logo, business cards, stationary, stickers, labels, and more. We also created custom software specifically for IntegriTec to aid them in time management of employees, as well as provide instant information and data access to customers. Regarding the overall branding, we opted for a more simple and transparent explanation of services, coupled with eye-catching design. We wanted customer’s to be able to easily navigate the website, without getting lost in IntegriTec’s many services. We also wanted a design with a more corporate, clean feeling. Instead of using basic blues to define a water treatment business, we went with purple, silver, and white, to create a more unique and unexpected brand identity. Now, IntegriTec looks and feels like a more well rounded company, and can better serve its customer’s in doing so.
“The end product was truly representative of our company, and far beyond our expectation. We learned so much in the process and we continue to benefit from our ongoing business relationship. We continually receive compliments on our logo, business cards and other marketing materials [Design Done Right] designed for us. Customer’s tell us our website is very user friendly. Potential customers visit our website and become convinced we can provide the service they are looking for. As business owners, we believe working with Design Done Right was a great investment. But more than anything, we are proud every time we see the products Michelle and her team created for us.”
-Mary Jo Lampart, IntegriTec