Like most business owners, you want to be on page #1 on Google.
Search Engine Optimization is the process of tweaking a website to improve the volume of traffic that is produced by search engines and made to improve the chance that your website will appear in search engine result pages. We can do this by creating a search engine friendly web site which has quality and meaningful content, that is easy to navigate, and also easy for search engines to rank. We also strategically select targeted keywords that reflect the content of a Web site, placing them within the meta tag, creating a doorway page for each search engine, and making sure that your keywords are also repeated in your page verbiage. We also type in hidden script that can also help the search engines pick up your website. There are a variety of means to get your site higher, there is no one way, it’s a combination of techniques that all blend together to make your site more legitimate than your competitor and therefore move you higher.
Some easy tips you can do on your own to move up are to make sure are blogging and using keywords relevant to your business & clients, have a high amount of pages with useful information, have your hosting paid for a few years (it shows you’re sticking around for a while), check your page titles to be relevant to GoogleAdWords keyword rankings and go through your statistics every month to see what pages are hit the most and which need room for improvement. Your website is a continual work in progress and to get high in Google, Yahoo or Bing, it takes work.
Important SEO Elements to Consider
- Keywords – the Key to being high in search engines
- Domain Name Relevance Analysis – do you have the right domain name for your company?
- Website Review
- HTML Analysis
- Meta Tag Creation
- Robots File
- Image Tagging
- Submission to search engines
- Script Analysis and Optimization
- Keyword Popularity Analysis
- Link Popularity Analysis
- SEO Site Map
- Navigation Optimization
- Web Page Optimization
- Google Site Map
- Closest Competitors Analysis
- SEO Keyword Density
- Search Engine Ranking Reports after 60 days
Additional Budget Specific SEO Items to Consider
- Pay-Per Click Marketing
- Display Advertising
- Email Marketing
- Social Media Optimization & Ads
- Cost Per Impression Marketing
- Mobile Advertising